Future-proof your luxury brand with Phillip Koch’s guide to the VRIO framework. Learn how to leverage rarity, inimitability, and create legacy moats through craft mastery, digital innovation, and robust governance. Essential brand strategy insights for fashion, jewelry, accessories and other luxury industries.

Discover how modern fashion brands can leverage the VRIO framework—Value, Rarity, Imitability, Organization—to uncover and protect sustainable competitive advantages. Learn from Bode’s in-house craftsmanship case study and master brand strategy, art direction, and storytelling for lasting differentiation.