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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - How the VRIO Model Can Future-Proof Luxury Brands - Make it stand out</image:title>
      <image:caption>Don’t end up like Jaguar did this year….</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - Behind the Net: What Brands Can Learn from Wimbledon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - Behind the Net: What Brands Can Learn from Wimbledon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - Behind the Net: What Brands Can Learn from Wimbledon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - Top 10 Brand Strategy Essentials for Growth in 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.phillipkoch.com/insights/what-golf-fashion-brands-can-learn-from-lululemon-and-malbon-6-30-2025</loc>
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      <image:title>Insights - What Golf Fashion Brands Can Learn from Lululemon &amp;amp; Malbon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - What Golf Fashion Brands Can Learn from Lululemon &amp;amp; Malbon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - What Golf Fashion Brands Can Learn from Lululemon &amp;amp; Malbon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - What Golf Fashion Brands Can Learn from Lululemon &amp;amp; Malbon - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - Applying the VRIO Model to Modern Fashion Brands - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - Applying the VRIO Model to Modern Fashion Brands - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - Applying the VRIO Model to Modern Fashion Brands - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - Why Wimbledon is a Masterclass in Luxury Brand Consistency - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - Why Wimbledon is a Masterclass in Luxury Brand Consistency - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - Why Wimbledon is a Masterclass in Luxury Brand Consistency - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Exclusive Drop - Azalea Edition Mizuno Pro 241 Irons</image:caption>
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      <image:title>Insights - Why Is Masters Golf Apparel So Desirable? The Psychology of Scarcity &amp;amp; Status - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Spring 2025 Brunello Cucinelli - a Masterclass in Consistency, Culture, Connection, and Clarity.</image:caption>
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      <image:caption>Brunello Cucinelli Spring 2025 Ad Campaign</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - The 7 P’s of Branding: Beyond the Basics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - The 7 P’s of Branding: Beyond the Basics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Benedict Cumberbatch for the 2025 RE-NYLON Prada Campaign</image:caption>
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      <image:title>Insights - What Is Prada’s Target Strategy? Reaching Millennials &amp;amp; Gen Z - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - What Is Prada’s Target Strategy? Reaching Millennials &amp;amp; Gen Z - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Rolex - Official Sponsors of F1 until 2030</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>The base i8 model itself, in 2014, started at around $135,000 to $147,500. The Louis Vuitton customized set of carbon fiber luggage, designed to fit the i8's limited storage, added $20,000+ to the overall cost.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Inside the new Peter Marino–designed boutique on Place Vendôme. Photo: Courtesy of Chanel</image:caption>
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      <image:caption>Cruise 2025 Chanel Ad.</image:caption>
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      <image:caption>Maxi Classic Handbag Grained Calfskin &amp; Gold-Tone Metal Black. Photo Courtesy of Chanel.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Image courtesy of Bogey Boys.</image:caption>
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      <image:caption>Image courtesy of Bogey Boys.</image:caption>
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      <image:caption>Image courtesy of Bogey Boys.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Courtesy Ralph Lauren RLX</image:caption>
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      <image:caption>(Left to Right) Ben Hogan and Arnold Palmer waiting to tee off in the third round of the 1966 Masters. (Augusta National/Getty Images)</image:caption>
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    <image:image>
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      <image:caption>The 2025 Champions Dinner in the iconic and coveted Master’s Green Jacket. Image Courtesy of Augusta National Golf Club and The Masters.</image:caption>
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  </url>
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    <loc>https://www.phillipkoch.com/insights/emerging-trends-in-brand-strategy-what-to-watch-in-2025-and-beyond-4-5-2025</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2025-04-08</lastmod>
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      <image:caption>Moodbards - helpful representations of trends to inspire visual designs… tools of any creative trade.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/3335ed40-f3a2-4bc2-ae6f-25b985f5cb1a/c152ed507ab621ee2f5efc8685bb9126.jpg</image:loc>
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      <image:caption>Sustaiunable materials? Need to start at the beginning - with the design.</image:caption>
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    <loc>https://www.phillipkoch.com/insights/reputation-management-in-the-digital-age-4-3-2025</loc>
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    <lastmod>2025-04-04</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/578ed70e-40ef-4eb1-93f8-64de453d957b/wendy%27s%2Bsocial%2Bmedia%2Bstrategy.png</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Extreme Ownership - One of my favorites inspirational books and lessons on leadership.</image:caption>
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      <image:caption>Jeff Bezos, Amazon &amp; Blue Origin</image:caption>
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      <image:caption>CMO Dashboard of Metrics - Powered by Geckboard</image:caption>
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      <image:caption>How data affects your brand to achieve your goals. Intelus Founder: Christ Mitchell</image:caption>
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    <lastmod>2025-03-31</lastmod>
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      <image:title>Insights - Leveraging Social Media for Effective Brand Communication - Make it stand out</image:title>
      <image:caption>A little “Office-golf-brainstorming-session” to get the content ideas flowing.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/0a1128e6-dbc9-4f7f-b4d8-71fe895faecf/35ec89f974c823903480457202fdf745.jpg</image:loc>
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      <image:caption>Rule #1: Any content is good content, especially if relatable - cold Cokes on a hot day is one of the most relatable feelings around the world.</image:caption>
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    <lastmod>2025-03-20</lastmod>
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    <changefreq>monthly</changefreq>
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    <lastmod>2025-03-18</lastmod>
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      <image:caption>Two horses checking out a Polo Teddy Bear that is laying against a leather saddle.</image:caption>
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      <image:caption>Polo Ralph Lauren collaboration with the New York Yankees. Man wearing a yankees hat, holding a baseball and wearing a polo Yankees sweater and long Polo coat.</image:caption>
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      <image:caption>A team of 1940’s styled race car drivers wearing classic coats, ties, shirts, and suiting, leaning on a vintage race car.</image:caption>
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      <image:title>Insights - Integrating Storytelling into Your Brand Strategy - Polo Ralph Lauren and Palace Collaboration Spring Summer 2019</image:title>
      <image:caption>Polo Ralph Lauren and Palace Collaboration of a horse and rider jumping over a Palace decorated Volkswagen hatchback with a man sitting on the hood.</image:caption>
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      <image:caption>Ralph Lauren The Designer from 1991, standing in his atelier with his designers working in the background.</image:caption>
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  </url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-11</lastmod>
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      <image:caption>Annie Spratt, Unsplash, Teamwork makes the dream work! Communicate and align the vision to create success.</image:caption>
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      <image:caption>Mufei Xu, Unsplash, NYC Ralph’s Coffee - A great cup and a great way to incorporate innovative ideas into an existing business.</image:caption>
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    <lastmod>2025-03-04</lastmod>
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      <image:caption>Hermés Birkin iin Grey on the left, Hermés Kelly in White on the right. Image by Fashion Phile.</image:caption>
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      <image:caption>Chi Lok Tsang, Unsplash, Hong Kong Hermés Store</image:caption>
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    <lastmod>2025-05-01</lastmod>
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    <lastmod>2025-03-04</lastmod>
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  <url>
    <loc>https://www.phillipkoch.com/work</loc>
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    <priority>0.75</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/fcdb7983-55c9-481b-b47c-07b4efc10103/I%27m_Collection_Isa_Mendez_2023_Remain_In_Post_ECOMM-08.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Woman with blonde hair holding up a patterned fabric over her head, looking to the side.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/0acd3e93-7006-40f7-998d-57e27448c2f7/AKIM4706.jpg</image:loc>
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      <image:caption>Person kneeling on rocky beach wearing black outfit, sunglasses, and white shoes with ocean and clear sky backdrop.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/8e207e02-6cbe-4026-9a55-e5520fff5e30/Richard_Haines_walk_correct_logo.gif</image:loc>
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      <image:caption>Hotsox and Richard Haines collaboration logo, featuring bold text and a stylized "x" between the names.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/4c36cc7f-3cae-4eb9-914e-6d332d6790c0/Vince_Remain_In_Post_4x5_1.jpg</image:loc>
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      <image:caption>Person with long brown hair wearing a dark plaid coat, standing against a textured wall.</image:caption>
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    <image:image>
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      <image:caption>Luxury bottle with a leather cover labeled 'Brunello Cucinelli' resting on a cream knit fabric.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/8c8a6509-9874-4682-9e29-5357bd9398e5/Allwear_Remain_In_Post_4x5_2.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Three people wearing black hoodies standing in a row, looking forward with serious expressions.</image:caption>
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  <url>
    <loc>https://www.phillipkoch.com/work/vince</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/f226e52d-a597-42cc-8f3a-b9256ec22e26/Vince_Moodboard_Remain_In_Post_2.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/73663d57-c5c4-4c7d-9d21-0543cffbf549/Vince_Remain_In_Post_4x5_1.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/ec4aecac-2846-4ff9-b4e9-91a450b51570/Vince_Remain_In_Post_Ad_1.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/f52a0c49-f2c5-4bcc-9235-a4cbaaf44484/Vince_Remain_In_Post_16x9_9.jpg</image:loc>
      <image:title>Work - VINCE</image:title>
      <image:caption>Vince, Phillip Koch, Fashion Photoshoot for Vince Ad, Model Alessa Reuffurth, woman in coat and sneakers leaning against wall</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/060abf6b-d5b3-4944-9051-3e3b3e425be4/Vince_Remain_In_Post_16x9_2.jpg</image:loc>
      <image:title>Work - VINCE</image:title>
      <image:caption>Vince, Phillip Koch, Fashion Photoshoot for Vince Ad, Model Alessa Reuffurth, Model Avi Ferleger, ad design for vince of models standing next to eachother</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/2415ed53-e34e-47c0-a6f0-6d4a33890ea3/Vince_Remain_In_Post_16x9_11.jpg</image:loc>
      <image:title>Work - VINCE</image:title>
      <image:caption>Vince, Phillip Koch, Fashion Photoshoot for Vince Ad, Model Alessa Reuffurth, Model Avi Ferleger, models sitting next to eachother on ground staring into each others eyes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/4e78e552-5552-4a9f-82e5-b4fae3dd7103/Vince_Remain_In_Post_16x9_3.jpg</image:loc>
      <image:title>Work - VINCE</image:title>
      <image:caption>Vince, Phillip Koch, Fashion Photoshoot for Vince Ad, Model Avi Ferleger, model walking down steps towards door in leather jacket looking at the camera</image:caption>
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  <url>
    <loc>https://www.phillipkoch.com/work/tomfordsupreme</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/f9e3d708-7ee0-42b9-8df6-3527fe12bd8e/Tom_Ford_Supreme_Macbook_Pro5.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/2825a621-1ebe-44d2-9511-a00830ebf530/philkoch_httpss.mj.runLq7lLJC6gTQ_sherwood_a_tabacco_vanille_co_5d10bf36-d074-4264-b464-5ef0f7c2b12c.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/6011effd-557a-4d63-a407-0429be98ba05/philkoch_if_Supreme_and_Tom_Ford_collaborated_on_bracelets_d5c568a4-2dc8-4e97-baa3-1f645fbac584.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/33be5a33-a393-4885-9a08-747f6b09acd2/Tom_Ford_Supreme_Macbook_Pro6.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/9dc4756d-528f-4d0d-9a3c-51f951da646c/Tom_Ford_Supreme_Macbook_Pro1.jpg</image:loc>
      <image:title>Work - TOM FORD + SUPREME</image:title>
      <image:caption>Tom Ford, Supreme, Phillip Koch, Tom Ford &amp; Supreme Vogue Ad on the Vogue website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/b669a4e9-ab83-48e3-bec9-2b0ee650f02f/Tom_Ford_Supreme_Macbook_Pro2.jpg</image:loc>
      <image:title>Work - TOM FORD + SUPREME</image:title>
      <image:caption>Tom Ford, Supreme, Phillip Koch, Tom Ford &amp; Supreme Spotify Ad on Spotify's app and website page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/46888afe-ac15-4bff-80b9-1f5192a67990/Tom_Ford_Supreme_Macbook_Pro3.jpg</image:loc>
      <image:title>Work - TOM FORD + SUPREME</image:title>
      <image:caption>Tom Ford, Supreme, Phillip Koch, Tom Ford &amp; Supreme Hypebeast Ad on Hypebeast's homepage on their website</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/3eee555f-63aa-4f47-90fd-42654be768dd/Tom_Ford_Supreme_Macbook_Pro4.jpg</image:loc>
      <image:title>Work - TOM FORD + SUPREME</image:title>
      <image:caption>Tom Ford, Supreme, Phillip Koch, Tom Ford &amp; Supreme Social Media Ad for instagram stories showcasing sunglasses and a turtleneck sweater, another image is of an email marketing design and how it would look on the phone</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.phillipkoch.com/work/im-isabellamendez</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/aeb98b73-252a-4e86-a319-b457e21ec2c6/I%27M_Remain_In_Post_Magazine_Size_7.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/05f90d38-9aa8-48ae-8d6c-476ec24d6c7c/im_Ecommerce_Moodboard_Remain_In_Post.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/eb995112-1f66-47e1-ae51-87fa86e54bd9/IM_Mockup_Remain_in_Post_1.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/20409c33-a4ff-4cb2-b446-84a3f0eec509/I%27M_Vogue_Magazine_Captions_1.jpg</image:loc>
      <image:title>Work - I'M</image:title>
      <image:caption>I'M by Isabella Mendez, Directed by Phillip Koch, Photographer Emily Hennelly, Model Gabriella Ram, Gabriella is sitting on the ground with her eyes closed holding her knee and shoe</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/93be1ef9-3c23-4d6c-8a2e-b249866a150f/I%27M_Vogue_Magazine_Captions_2.jpg</image:loc>
      <image:title>Work - I'M</image:title>
      <image:caption>I'M by Isabella Mendez, Directed by Phillip Koch, Photographer Emily Hennelly, Model Ingrid Hoth, Ingrid is holding up one side of her poncho showing off the desert like pattern</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/188aece0-142e-4b66-b36b-25aae6f1e9bb/I%27M_Vogue_Magazine_Captions_3.jpg</image:loc>
      <image:title>Work - I'M</image:title>
      <image:caption>I'M by Isabella Mendez, Directed by Phillip Koch, Photographer Emily Hennelly, Model Ingrid Hoth, model is pulling up her hood and staring down the camera</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/cc6175b7-70d4-436a-a5f0-568593bfd70b/I%27M_Vogue_Magazine_Captions_4.jpg</image:loc>
      <image:title>Work - I'M</image:title>
      <image:caption>I'M by Isabella Mendez, Directed by Phillip Koch, Photographer Emily Hennelly, Model Igdalliah Pickering, model is showing off the green I'M patterned poncho while staring down the camera</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/2187a896-5ab1-4044-afa6-8c8fbe343908/I%27M_Vogue_Magazine_Captions_5.jpg</image:loc>
      <image:title>Work - I'M</image:title>
      <image:caption>I'M by Isabella Mendez, Directed by Phillip Koch, Photographer Emily Hennelly, Model Ingrid Hoth, Model Igdalliah Pickering, models are standing back to back in their ponchos while looking down into the camera</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/e72c078b-d0f0-45b0-9511-790d9f33327f/I%27M_Vogue_Magazine_Captions_6.jpg</image:loc>
      <image:title>Work - I'M</image:title>
      <image:caption>I'M by Isabella Mendez, Directed by Phillip Koch, Photographer Emily Hennelly, Model Ingrid Hoth, Model Gabriella Ram, Model Igdalliah Pickering, all three models are ini power poses while staring down the camera with looks of power and pride.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.phillipkoch.com/work/hotsox</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/8e081b04-c0d2-496d-9d96-b41862a8d7a2/HotSox+Site+Home+Page+Ref_Page_1.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/bbf800b9-fd0e-4437-956f-ed3f73c3028f/Page_layout_hotsox_no_mockup_7_vn.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/d3a4eec9-ad86-4da3-9e77-1c7f6e662eac/Richard_Haines_walk_correct_logo.gif</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/ece1c4a9-1e03-4cce-88ee-68512d32b119/Hotsox_DMA_United_16x9_2.jpg</image:loc>
      <image:title>Work - HOTSOX</image:title>
      <image:caption>HotSox, DMA United, Phillip Koch, Art Direction, Social Media Strategy, Graphic Design, Photo Editing, graphic design of Hotsox logos with man laying on his back on stairs with feet up on the wall</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/16cfb1a8-3f35-44a7-a5eb-30a42e92f289/Hotsox_DMA_United_4x5_1.jpg</image:loc>
      <image:title>Work - HOTSOX</image:title>
      <image:caption>HotSox, DMA United, Phillip Koch, Art Direction, Social Media Strategy, Graphic Design, Photo Editing, Content Development, Brand Strategy, Photo editing, Britt Theodora wearing yellow neon socks and heels, influencer ad</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/24663195-a810-48b4-aee2-05aaf4d6939d/Hotsox_DMA_United_4x3_1.jpg</image:loc>
      <image:title>Work - HOTSOX</image:title>
      <image:caption>HotSox, DMA United, Phillip Koch, Art Direction, Social Media Strategy, Graphic Design, Photo Editing, Richard Haines, Content Development, Brand Strategy, Photo editing, graphic design of HotSox logo over the image of two women stepping onto a bus showcasing their fun socks in a skirt and shorts with heels and sneakers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/b5757132-571d-453b-b790-f4a3ac16f975/Hotsox_DMA_United_4x3_3.jpg</image:loc>
      <image:title>Work - HOTSOX</image:title>
      <image:caption>HotSox, DMA United, Phillip Koch, Art Direction, Social Media Strategy, Graphic Design, Content Development, Brand Strategy, Photo edited image of a group of partying ladies sitting on the roof of a car</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/b9b05fc3-0b0d-461c-8d5a-c20bc8d34956/Hotsox_DMA_United_4x3_2.jpg</image:loc>
      <image:title>Work - HOTSOX</image:title>
      <image:caption>HotSox, DMA United, Phillip Koch, Art Direction, Social Media Strategy, Graphic Design, Photo Editing, Content Development, Woman sitting against the wall inside a bus with her feet on a handicap bar showing off her socks and cool outfit.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/3b1061de-1d57-4067-9497-fb0d59134914/Hotsox_DMA_United_4x3_4.jpg</image:loc>
      <image:title>Work - HOTSOX</image:title>
      <image:caption>HotSox, DMA United, Phillip Koch, Art Direction, Social Media Strategy, Graphic Design, Photo Editing, Photo edited image of a group of partying young men sitting on the roof of a car</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.phillipkoch.com/work/brunellocucinelli</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/7d018bbb-882b-4306-ac47-692d5dadad06/V1+Dark+-+Best+Print+Design.png</image:loc>
    </image:image>
    <image:image>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/e0a8797e-c50c-4df7-b182-11909011b5d2/V4.1+Dark+-+Best+Print+Design.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65eba23ff2918503708e1017/2027e233-3e99-44a1-b953-e498defe2e6a/V3+Dark+-+Best+Print+Design.png</image:loc>
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    <image:image>
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      <image:title>Work - BRUNELLO CUCINELLI</image:title>
      <image:caption>Brunello Cucinelli, Remain In Post, Phillip Koch, Moodboard and inspiration for the Sustainable perfume bottle designed for Brunello Cucinelli,</image:caption>
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      <image:title>Work - BRUNELLO CUCINELLI</image:title>
      <image:caption>Brunello Cucinelli, Remain In Post, Phillip Koch, Sustainable perfume bottle designed for Brunello Cucinelli and an advertising panel designed for New York City,</image:caption>
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      <image:title>Work - BRUNELLO CUCINELLI</image:title>
      <image:caption>Brunello Cucinelli, Remain In Post, Phillip Koch, Sketches and notes of the design of the Sustainable perfume bottle designed for Brunello Cucinelli,</image:caption>
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    <image:image>
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      <image:title>Work - BRUNELLO CUCINELLI</image:title>
      <image:caption>Brunello Cucinelli, Remain In Post, Phillip Koch, black and white photos of the process in working with glass artisans to create the Sustainable perfume bottle designed for Brunello Cucinelli,</image:caption>
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    <image:image>
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      <image:title>Work - BRUNELLO CUCINELLI</image:title>
      <image:caption>Brunello Cucinelli, Remain In Post, Phillip Koch, Sustainable perfume bottle, glass blown by hand with laser engraved leather label, designed for Brunello Cucinelli, on top of a travel suitcase with travel stickers</image:caption>
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      <image:title>Work - BRUNELLO CUCINELLI</image:title>
      <image:caption>Brunello Cucinelli, Remain In Post, Phillip Koch, Sustainable perfume bottle, glass blown by hand with laser engraved leather label, designed for Brunello Cucinelli, inside open travel briefcase with soft wool sweat shirt, notebooks, cameras and an old pen out.</image:caption>
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      <image:title>Work - BRUNELLO CUCINELLI</image:title>
      <image:caption>Brunello Cucinelli, Remain In Post, Phillip Koch, Sustainable perfume bottle, glass blown by hand with laser engraved leather label, designed for Brunello Cucinelli, on top of some old pocket notebooks and infront of a travel briefcase and old leather baseball mitt, while sitting on top a mirror reflection.</image:caption>
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      <image:title>Work - BRUNELLO CUCINELLI</image:title>
      <image:caption>Brunello Cucinelli, Remain In Post, Phillip Koch, Sustainable perfume bottle, glass blown by hand with laser engraved leather label, designed for Brunello Cucinelli, sitting comfortably on top of a wool sweat shirt inside a travel briefcase.</image:caption>
    </image:image>
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      <image:title>Work - BRUNELLO CUCINELLI</image:title>
      <image:caption>Brunello Cucinelli, Remain In Post, Phillip Koch, Sustainable perfume bottle, glass blown by hand with laser engraved leather label, designed for Brunello Cucinelli, on top of some old pocket notebooks and infront of a travel briefcase and old leather baseball mitt, while sitting on top a mirror reflection.</image:caption>
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      <image:title>Work - ALLWEAR</image:title>
      <image:caption>Allwear Lifestyle Photoshoot, San Diego, Creative Director: Phillip Koch, Photographer: Alvin Kim, Videographer: Paul Devia, Model: Payton O'Billovich, Payton kneeling on the beach rocks in Brown Bear Cove with cliff edges in background</image:caption>
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      <image:title>Work - ALLWEAR</image:title>
      <image:caption>Allwear Lifestyle Photoshoot, Santa Ana Studio, Creative Director: Phillip Koch, Photographer: Alvin Kim, Videographer: Paul Devia, Model: Masha Bebris, Model: Charlie McElveen, Model: Tatiana Glotova, Tatiana is kneeling and centered in the shot while Masha and Charlie stand on apple boxes in the background</image:caption>
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      <image:title>Work - ALLWEAR</image:title>
      <image:caption>Allwear Lifestyle Photoshoot, San Diego, Creative Director: Phillip Koch, Photographer: Alvin Kim, Videographer: Paul Devia, Model: Tim K, Tim K is pulling a hip hop dance move on the rocky beaches</image:caption>
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      <image:title>Work - ALLWEAR</image:title>
      <image:caption>Allwear Lifestyle Photoshoot, Santa Ana Studio, Creative Director: Phillip Koch, Photographer: Alvin Kim, Videographer: Paul Devia, Model: Masha Bebris, Model: Tyler Tuck, Model: Tatiana Glotova, Masha sitting on an apple box stares down the camera while Tyler and Tatiana pose in the background</image:caption>
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      <image:title>Work - ALLWEAR</image:title>
      <image:caption>Allwear Lifestyle Photoshoot, San Diego, Creative Director: Phillip Koch, Photographer: Alvin Kim, Videographer: Paul Devia, Model: Payton O'Billovich, Model: Tim K, Payton and Tim looking at the cameras while the waves crash on the cliff edges below their feet</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - ALLWEAR</image:title>
      <image:caption>Allwear Lifestyle Photoshoot, Santa Ana Studio, Creative Director: Phillip Koch, Photographer: Alvin Kim, Videographer: Paul Devia, Model: Masha Bebris, Model: Tyler Tuck, Tyler stares down the camera while sitting on the ground of the cyc wall set</image:caption>
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      <image:title>Work - ALLWEAR</image:title>
      <image:caption>Allwear Lifestyle Photoshoot, San Diego, Creative Director: Phillip Koch, Photographer: Alvin Kim, Videographer: Paul Devia, Model: Payton O'Billovich, Model: Tim K, Payton and Tim staring at the camera while water washes away under their feet as they stand on the rocky beaches of San Diego</image:caption>
    </image:image>
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      <image:title>Work - ALLWEAR</image:title>
      <image:caption>Allwear Lifestyle Photoshoot, Santa Ana Studio, Creative Director: Phillip Koch, Photographer: Alvin Kim, Videographer: Paul Devia, Model: Masha Bebris, Model: Tyler Tuck, Model: Charlie McElveen, Masha stares down the camera while standing between Tyler and Charlie</image:caption>
    </image:image>
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      <image:title>Work - ALLWEAR</image:title>
      <image:caption>Allwear Lifestyle Photoshoot, San Diego, Creative Director: Phillip Koch, Photographer: Alvin Kim, Videographer: Paul Devia, Model: Tim K, Tim is running on the rooftops of high rises in San Diego</image:caption>
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    <image:image>
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      <image:title>Work - ALLWEAR</image:title>
      <image:caption>Allwear Lifestyle Photoshoot, Santa Ana Studio, Creative Director: Phillip Koch, Photographer: Alvin Kim, Videographer: Paul Devia, Model: Masha Bebris, Model: Tyler Tuck, Model: Charlie McElveen, Model: Tatiana Glotova, Worms Eye camera view of the team wearing all white Allwear hoodies and sweatshorts while they stare down the camera with Tatiana being in the center and Tyler, Charlie, and Masha being in the background</image:caption>
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      <image:title>Work - ALLWEAR</image:title>
      <image:caption>Allwear Lifestyle Photoshoot, San Diego, Creative Director: Phillip Koch, Photographer: Alvin Kim, Videographer: Paul Devia, Model: Payton O'Billovich, Payton is kicking the camera lense on top of a high rise in San Diego</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - ALLWEAR</image:title>
      <image:caption>Allwear Lifestyle Photoshoot, Santa Ana Studio, Creative Director: Phillip Koch, Photographer: Alvin Kim, Videographer: Paul Devia, Model: Masha Bebris, Model: Tyler Tuck, Model: Tatiana Glotova, Models stands in the line looking off in the distance while wearing black Allwear Hoodies</image:caption>
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      <image:title>Work - ALLWEAR</image:title>
      <image:caption>Allwear Lifestyle Photoshoot, Santa Ana Studio, Creative Director: Phillip Koch, Photographer: Alvin Kim, Videographer: Paul Devia, Model: Masha Bebris, Model: Tatiana Glotova, Masha and Tatiana in matching white crewneck sweaters and sweat shorts and Nike Blazers face in opposite directions on the cyc wall photo set.</image:caption>
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      <image:title>Work - ALLWEAR</image:title>
      <image:caption>Allwear Lifestyle Photoshoot, Santa Ana Studio, Creative Director: Phillip Koch, Photographer: Alvin Kim, Videographer: Paul Devia, Model: Masha Bebris, Model: Tyler Tuck, Tyler sits on the floor next to Masha who is on an apple box, both are wearing matching light blue hoodies and sweat shorts from Allwear</image:caption>
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    <image:image>
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      <image:title>Work - ALLWEAR</image:title>
      <image:caption>Allwear Lifestyle Photoshoot, Santa Ana Studio, Creative Director: Phillip Koch, Photographer: Alvin Kim, Videographer: Paul Devia, Model: Masha Bebris, Model: Charlie McElveen, Charlie and Masha sit and stand on apple boxes on the cyc wall photo set next to each other while looking at the camera, they are wearing matching sand colored hoodies and sweat shorts</image:caption>
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