Discover Phillip Koch’s definitive guide to brand strategy for fashion, jewelry, and accessories. Learn from Brunello Cucinelli’s humanistic approach to craft a clear, consistent identity—covering vision, art direction, customer experience, and equity measurement—to build lasting brand resonance.

Discover how to create a holistic brand identity that goes beyond just a logo. Learn about mission, values, visual design, and real-world examples from fashion and luxury brands—and how our team can help you develop robust strategies to achieve your business goals. Whether you're in the fashion, accessory, or jewelry industry, building a cohesive brand identity is essential to stand out.