Discover Phillip Koch’s definitive guide to brand strategy for fashion, jewelry, and accessories. Learn from Brunello Cucinelli’s humanistic approach to craft a clear, consistent identity—covering vision, art direction, customer experience, and equity measurement—to build lasting brand resonance.

Discover how Brunello Cucinelli’s humanistic capitalism reshapes luxury through people-centric brand strategy, sustainable craftsmanship, and community impact. Phillip Koch’s analysis reveals actionable insights on preserving artisans, ESG leadership, and slow-fashion positioning for fashion, jewelry, and accessories brands.